How to prioritise the information in your content?
Knowing whom you are writing for is essential for any digital marketing consultants, agencies or even for yourself, when creating content for your website.
Once you know the demographic and geographic data such as gender, income, and location of those you want to get hold of, you will be able to communicate effectively with them and provide them the right information.
Use the right language, voice, tone and style to communicate effectively and generate conversion.
Call to Action!
Drive your website traffic to powerful calls to action (CTAs)
What action do you expect from your website traffic? If your only answer is, “Well, visit it, I guess,” you need to go back to the drawing board.
Before you even start preparing your website content, you should know what your call to action will be, how you are planning to funnel this traffic to marketing goals and to general conversion.
What sort of CTA’s you should use in your website content?
There are many type of ‘Call-To-Actions’ that you can use in your website content:
- Social Media Interaction. Let your web visitors to share this article and tag their contact.
- Demo Arrangement: Allow the user to arrange date and time to receive a sales session through a software demo.
- Downloadable files: Allowing visitors to obtain freebies or information in PDF files, Apps, softwares or plugins.
- Newsletters, call-back-requests or data Submission: Forms that allow you to input valid CRM data and potential sales lead.
- Vouchers and discount codes: is an excellent way to create brand awareness, to sell pier-to-pier discounted products, to promote venues or accommodation bookings.
It is important to understand what you target audience might be looking for, by putting yourself in the reader’s shoes will connect your audience to your goals.
Respond the answer
What is actually necessary is to inform your target audience the proposed answers instantly. Don’t expect you web visitors looking for those answers for so long!
From the online visitors’ perspective, clicking or tapping away your site will be a more likely option rather than exploring your entire website. But wait. prioritising your content is essential to begin a positive optimisation.
The magic of Google Hangouts Bot
Google’s messaging platform, Hangouts, is a powerful tool not only for messaging, video chat, SMS, and VOIP (voice over internet protocol). Google Hangouts also offers Google Hangouts Bot, which is a chatbot that allow their users to customise and engage with clients by offering quick responses, allowing your clients to be understood more clearly, and provide answers to the raised questions, confirm appointments, save time for you and your website visitor.
List your content
Create a list of must-have content for your site. It is basically the list of answers displayed at the first sign and categorised appropriately.
List answers such as:
- What does your target audience want to know first?
- How can you visually provide the answer to guide your web-visitor to it?
- Should you add an infographic to it?
- Is all this information essential?
Display your answers
Front pages, landing pages, squeeze pages, menus tabs, side tables, side columns, footers, sliders are only some ideas to display your answers. Try to be really specific in your content and don’t fall into the typical stereotypes such as ‘about us’, ‘the team’, ‘services’. On the contrary, make it easy to find exactly what your target audience would need to know.