Venue Descriptions That Convert

Writing Venue Descriptions that Sell

Don’t waste an opportunity to promote your venue well!

Once I heard a phrase from J Martin that “words are free. It’s how you use them that may cost you.” In this context, the way you use your words describing any meeting room, is always a great opportunity to sell your space, but if done poorly – you won’t secure that business.

You want to hire your venue, you want to have each room of it fully booked the whole year, but what are you proactively doing to achieve this? If you describe your venue in brochures, venue finder websites, directories or even in your own website with a bland, dull and short explanation, you will waste your opportunities to sell most of the time.

7 Steps to promote your venue well!

I know that describing a venue accurately, reflecting how it is whilst generating attention, engagement, conveying emotions and sharing experiences is a challenging endeavour.

This involves juggling quite a few thoughts and strengthening your editing and writing abilities, making you feel gradually comfortable whilst getting closer to your targeted audience.

There are a few easily-actionable approaches you need to consider when describing your venue for any promotional offer, an article or a venue directory listing:1) Target Audience

How can I find my target audience?

If you want to create perfect venue descriptions, then it’s crucial that you realise who you are targeting. To put it differently, you want to make use of a client profile. If you aren’t yet employing customer personas, then they might be succinctly defined as an imagined, ideal purchaser.

• • Who is interested to hire your venue?

• • What sort of role would they occupy within their organisation?

• • Where would they live?

• • What websites, magazines or paper do they normally read?
  • Are they influencers or decision makers?

The answers to these questions may help you shape the cornerstone of your venue potential hirer character. They’ll bring you nearer to your audience and permit you point your promotional language.

2. Be different

How to stand out of the crowd?

The venue descriptions, brochures or web content describing your venue could be a double-edged sword, promoting your event site or misleading your target attention. While your articles needs to be planned in advance to accurately describe the space to hire, in addition, this must spell out how they reap clients.

Whilst a fundamental description stipulates the shallow information of a venue, it will not do anything more to market it.

Before beginning your venue description, do all your best to generate a list with all of the features, equipment, facilities, proximities, style or perhaps the historical or good local reputation of your site. By doing this, you will need to be sure you know what the advantages of each feature will be to the individual, the one who will possibly attend or make the decision to hire your venue.

Recall a fantastic description will not merely detail the venue’s key benefits or features. It informs the client how these facilities, features, grounds, equipment, decoration or reputation can help to transform any event into a memorable and fascinating experience and build up your venue brand.

 

3) Make it easy!

How to make an easy-reading description?

Not many online users browse articles in a typical conventional method. Attention spans are short and portable phones make it simpler to absorb extraordinary amounts of material in an incredibly brief time period. In reality, research shows that just 16 percent of users browse web-pages content word by word.

Thus your venue descriptions have to be written in a means which lets an individual to extract the maximum amount of useful information as speedily as they possibly can. Your venue description have to be scannable. Try to follow the following advices:

• • Emphasise keywords or phrases by simply highlighting, underlining or colouring them.

• • Keep paragraphs brief and uncomplicated.

• • Use bulleted lists to communicate crucial details.

• • Stay glued to one idea at the same time
  • Discover your voice

Optimising your words and ensuring it remains stable throughout the duration of your venue descriptions. Modulation of voice is contingent upon the form of relationship that the event site has its own customers.

 

4) Powerful writing that sells

Do you agree that perception is reality?

I hope so, because perception is all! It’s perhaps not feasible to experience actual reality, consequently we live within the environment of the senses.

The client’s mind does the best job by keeping perceptions consistent with the tangible reality based only on the information they receive from their senses.

Your venue description can create the necessary power to differentiate, for example, the Electric Cinema in London from being simply another theatre style venue for private events for up to 83 attendees, to be:

‘the legendary and unique venue located in one of the oldest building in London, which preserves the glory and glamour of the Edwardian Baroque style intact’.

This magnificent venue is the perfect combination of classic with top-of-the-range audiovisual technology and facilities. Located in the charming Portobello, just around the corner of 13-15 Blenheim Street in London, The Travel Book Co; where Julia Roberts and Hugh Grant met for the first time in the romantic and globally famous story of Notting Hill.’

5) Mind the Gap!

How to approach your target?

If you are looking for a close approach with your client, then mind the distance you make with your words. Are you currently socialising with your potential or existing client with in the quintessential professional protocol of a huge business or can you engage with them through with a bit of humour and in a friendly way ?

Would you like your target audience perceive you as a client-venue relationship or would you would like to be seen as someone to whom they’d gladly visit for information? Knowing the way you would like to get read will permit you to create the perception you wish.  Each individual perception reflects the general positioning of your brand and brings the ideal clients.

 

6) Do Editing

Powerful Ways to make a conversational writing?

When you have got your very first draft, it is time for you to edit it. Maintaining your initial word structure and turning it into an easy-reading and optimised venue description will help you to go the right direction.

When you have got your very first draft, it is time for you to edit it. Maintaining your initial word structure and turning it into an easy-reading and optimised venue description will help you to go in the right direction.

An effective venue description may communicate the message in digestive terminology that is accessible for everyone.

Beside, by keeping it simple and producing a conversational writing about your venue will allow you to build rapport as you will develop mutual trust, friendship and affinity with the reader.

Developing a basic conversational copywriting will equally promote your venue but in a way that is honest, transparent, and respectful of your audience.

 

 

7) Optimise without sacrifice

One Thing That Stands in the Way of using Keywords

Keywords continue to be hugely significant for search engine optimisation, however, the way you apply them into your venue description has shifted.

Today, it’s a lot more crucial to rely on the use of keywords, but bear in mind they need to be naturally incorporated into written text.

Stuffing venue descriptions with this keywords and long-tale-keywords or breaking the thread of the conversation between you and your reader only because you want to appear that top ranking in the search engine result page and beat your competitors organically is not the best solution.

As an alternative, choose a milder approach and present your best wording into the header and the body of this written text in a manner that does not disrupt the circulation of the description.

Wrapping up!

Before describing your venue anywhere, you should take your time and plan ahead who will read it, how you are approaching these readers and explain with enthusiasm, using powerful and action words, all the benefits of your venue, make the reader perceive the magnificent opportunity they will have if they hire your venue.

Let your writers feel close to you, to your brand and make them feel confident that hiring your venue will leave them a remarkable positive experience. But, one more thing… ‘Keep it simple stupid’.