Content by Blogs

Blogging has been for a long time a key point in the web content. Particularly since it moved from being a small-scale hobby to the corporate world. Content marketing is the word of the day, often at the heart of a business blog.

Blog posts often act as a good way to promote products, build trust, rank better in the search engines result page, and sell a corporate image for the prospective client; without forgetting new leads from blog posts.

With free content, it is easy for visitors to access articles. Google also likes new and constantly updated content that increases your site’s ranking in search results.

A stylish and beautiful website alone is not enough. Visitors come to your site because of the content, so you should invest in it carefully.

Blogging is not for the lazy

However, before starting blogging, a few words of warning.

A blog is of little use if it is not really invested in time and thought. Writings should be written at least once a month, preferably more often. Optimal benefits are obtained by writing once or more per week.

So blogging easily takes up a lot of working time. If you are overly busy, try to outsource writing or hire a SEO copywriter.

Of course, in addition to the frequency of writing, the blog posts themselves and their content also matter. When writing, at least the following should be kept in mind:

• Write content that is interesting and useful to your visitors
• Keep in mind that your readers may not know anything about your industry compared to you: don’t use industry vocabulary without word explanations
• Write to your target audience, that is, the people you want to sell to
• Write long enough and in depth, but don’t get stuck in boring details
• Learn best practices for blogging and web writing
• Use pictures
• Share your blog post on social.

 

What should I write in my blog?

Take the time to get to know your target audience and get to know them before you write. If you try to please everyone, so often you will not be liked by anyone. If your company offers B2B services, then write in an entrepreneurial way and offer them advice and wisdom on your expertise.

Here are some things to think about before you start blogging:

• Know your audience. Find out what motivates them and where they need help. Hit these issues with your target audience and offer advice and tips.
• Keep a list of suitable topics.  Often the topics that your customers repeatedly ask you about are particularly good. In this way, blogging can also save you valuable time in the future by throwing your client an exhaustive blog post on the subject instead of a long answer. If the idea bank is empty, you can get inspiration from other blogs in the same field from UK and the world.
• Read other blogs. Read and learn from other good blog posts. What makes them good, or what is boring?

Also remember to make a genuine effort to help the reader. Provide up-to-date and relevant information, not focus on boasting or selling your services.

Of course, for example, at the end of a post you may subtly mention your own services or products, but they should not be the main focus of your post. Nobody cares to read ads.

Be thorough. A blog post works less often if it only has a few dozen sentences. However, being thorough does not mean quarrelling. Take out your text from all the junk sentences, stay tuned and be succinct. Normally good blog posts have a length of at least 500 words and often more than 2500 words.

 

 

 

What should your business blog post look like?

The text format of blog posts and other articles published on the web is quite different from traditional print text.

On the Internet, users are often impatient and want the information they are interested in immediately. For this reason, for example, long paragraphs of text are easily ignored because they simply cannot be read quickly.

The visibility of text, titles and images must be in order for the reader to have the best user experience possible and to get them back to your blog.

Below are some tips for formatting your blog post. If these basics are all of a kind, then good writing may be overlooked:

Heading ahead in your content

Impatient web readers will be happy to look at your writing. To facilitate visibility, the article must be divided into several subheadings.

However, the most important title is the main title of the article. The headline often determines whether or not a visitor is interested in writing at all. A good title is:

• Honest. The title reflects the text of the post well.
• Close. Keep the title short. If possible, place an important keyword at the beginning of the title.
• Focused. Target the headline to your target audience. For example, “Is Your Venue Website Converting?” or “A/B Testing in SEO, Would it be still important?“.

 

To Make a Long Story Short

If you have to use multiple page phrases, then something is usually wrong. Speak briefly and succinctly. Short and clear sentences.

Visibility is particularly painful to the reader if the text is too long. So keep the paragraphs up to a few sentences long.

Even one-paragraph paragraphs are not a great sin if it succinctly summarises something.

Step by step in your blogs

Lists are a really good way to sum things up. For the impatient reader, the list brings the much needed clarity and structuring of information:

• The list works well if things can be presented in lists
• The list improves the visibility of the text
• However, do not over-operate the strips or their performance will be impaired

 

The power of images for content

It is a good idea to enliven the text with pictures whenever you can. The pictures make the text more interesting and can reinforce the message you want.

However, avoid using insensitive and generic image bank images. Of course, there are also pearls in image banks that work well in the absence of a better one.

Infographic images work particularly well for displaying numbers and data. Infographic images explain things that are difficult to understand in a text, such as a table or a pie chart.

To be seen and heard

Here are the last tips to get your hard-written blog post noticed:

• Write a blog on your business website. This way, readers and potential customers can also find your services and contact information.
• Use categories and keywords. If your blog covers many different topics, divide your post into different categories and keywords. This will allow the visitor to read the topic of interest and to filter out unnecessary posts.
• Share on some. Once you’ve published your post, be sure to share it with all of your business’s somebody’s channels. For some posts, it’s a good idea to take hashtags on fire for extra visibility.
• Advertise. If your writing is particularly successful, you can place a few advertising clubs on it.

The key is start blogging and producing content

Too many things and rules? By the way, many times the most important thing is making the decision to start something.

As you write and delve into the world of blogging, you are evolving rapidly. You can even learn to enjoy writing instead of being seen as a chore.