In a far, far away perfect SEO…
“I sense great fear in you, Skywalker”. Count Dooku
They are many digital marketers, business owners, content creators and SEO specialist panicking about what will be the future of SEO, the core ranking algorithm updates, voice search optimisation, mobile devices replacing desktops…
“Remember…the Force will be with you, always.” Obi Wan Kenobi
According to my latest research I learned that there is not need to by panicking whilst the key points for a successful SEO campaign are followed:
- Get inside the minds of searchers
- Creating original, relevant and well-researched content
- Answering all the requested questions in a simple and clear way
- Making your website mobile friendly and responsive to all devices
- Providing the same optimum experience in a mobile or a desktop
- Focusing on a better visual experience
- Managing the visual space in your website layout
- Prioritising the most relevant information
- Speeding up your website
- Applying KISS (‘Keep it simple, stupid’ principle)
- Using the ‘Call-Only’ ads to increase the call conversion
- Integrating your SEO strategy with your content marketing
- Taking into the ultimate use of long-take keywords
- Providing structure data for everything you can
- Aim for Featured Snippets help for Google Home and Google Assistant voice search queries
- Perfect Your Local SEO.
It’s a trap!” – Admiral Ackbar
Black Hat SEO will not disappear quite yet, while Google operates on algorithms, many search engine optimisers and webmasters will find the way to trick those algorithm. However, certain black hat SEO practices will not be going anywhere for a long time. Therefore, setting a campaign 
based upon Black hat SEO techniques is a trap that might cost you time, money, authority and effort.
“You cannot hide forever, Luke.” Darth Vader.
Exposing your business’ achievements, articles, projects and awards on Social Media is very important for the good development of a SEO campaign, particularly in social network often overlooked by businesses and individual users.
Force For Changes
By 2020, 30% of all website sessions will be conducted without a screen. Therefore, the UX will require a lot of enhancement dramatically – and because of its prolific use, search engines such as Google are placing a higher emphasis on voice search optimisation.
Despite traditional Searching is different than Voice Searching, Google still uses the same algorithm to rank sites. Thus, you still should bear in ming the following 5 simple SEO clusters you should improve to enhance your website voice search rankings, no matter your goal.
1. Ensure Your Website Loads Quickly
- Loading Speeds is essential.
- Responsiveness on all mobile devices.
- Optimised images (size, weight, type of file and quality)
- Compressing files.
- Configure your server to respond in good time.
- Minify scripts, HTML requests, page size and all the necessary tasks to make your website load very quickly.
2. Write as you speak
When users search for content on desktop or mobile, they tend to write in short, almost bullet-pointed phrases. For example, if a user wanted to find a great web designer, they could type “top fast vehicles manufacturers in UK” into Google.
But if they used voice search, a user might say “which are the top fast cars manufactured in the UK?”
Then, writing in a ‘conversation mode’ including those long-tail keywords that sound natural, normal, human, rather than shorter or snappier keywords will help.
Pro tip: Although phrases should be short, long-form content still ranks better on both voice search and traditional search listings. Aim for web page content that lands between 1850 and 2500 words.
3. Local SEO
Nearly 1 out of 4 voice search queries are related to near-geo-location content. Therefore, you have a higher opportunity of success if you focus on local SEO for your business.
Phrases like “near me; close to; around here” are the most searched.
Summarising this SEO WARS in simple words, Search Engine Optimisation should be focussed on mobile devices, content management, usability, and considering mobile devices, Local SEO and voice searching as the lighthouse to guide your efforts.
…to be continue