by Ivan Reyes
No matter the data but the use of it
Data analytics reports present metrics, analyses, conclusions, and recommendations can be used as valuable insights for making bold decisions or end up filed until its obsolescence. It is up to you!
How to generate conversion for your website?
Conversion When designing a website to generate conversion, it is a common error to assume the needs and behaviour of web users. But, what happens when users collectively violate planned behaviour by doing things completely differently than it was intended?...
What is the best time to use Google Analytics Tracking?
When to use Google Analytics and Google Tracking Tags? The basic principles behind installing Google Analytics are that the Google Analytics Tracking Tag should be triggered on the page when you load the page as soon as possible. This data will help you to optimise...
How Much Does It Cost To Be First in Google?
How to be first in Google? One of my customers' favourite questions for a long time has been "What does it cost to get to my website first on Google?". Usually, this assumes that the link to the home page of your business would be among the top ten search results that...
Web Content that Inform and Convert
How to prioritise the information in your content? Knowing whom you are writing for is essential for any digital marketing consultants, agencies or even for yourself, when creating content for your website. Once you know the demographic and geographic data such as...
7 Tips to improve the user experience of your website
Imagination pays off! Use your imagination to improve the user experience of your website. By ensuring that the basic functionality of your website meets your online objectives you can differentiate the user experience of your website in a positive way. One good...
Venue Descriptions That Convert
Writing Venue Descriptions that Sell Don’t waste an opportunity to promote your venue well! Once I heard a phrase from J Martin that “words are free. It's how you use them that may cost you.” In this context, the way you use your words describing any meeting room, is...
Corporate Identity or Brand?
How it looks like what it feels like The terms brand and corporate identity often get confused, particularly when new conglomerates of brands appear on daily basis. Many entrepreneurs think that brand means corporate identity. They are partly right: the corporate...
Want to Become a Blogger?
Content by Blogs Blogging has been for a long time a key point in the web content. Particularly since it moved from being a small-scale hobby to the corporate world. Content marketing is the word of the day, often at the heart of a business blog. Blog posts often act...
What level of priority a digital marketing consultant should have?
So far, I have been publishing articles about improving the conversion rate on your website and questioning about what is your business target market, which is your website #1 business goal and why? Now is the time to do the same again from the point of view of...
How Facebook FBCLID Can Affect Your Business?
What is FBCLID? Let’s start by explaining what exactly is FBCLID. FBCLID stands for ‘Facebook Click Identifier', is a new parameter, which Facebook is adding to outbound links shared on Facebook. So if a link to your site is shared on Facebook now, and someone clicks...
How to Communicate Effectively?
Engaging stories and amazing pictures say more than a thousand keywords. Even more when the goal is to communicate effectively and generate conversion. When browsing the social media update stream, a person first sees the picture. After that, he looks at the link...
SEO Wars… The Rise of Voice Searching
In a far, far away perfect SEO… “I sense great fear in you, Skywalker”. Count Dooku They are many digital marketers, business owners, content creators and SEO specialist panicking about what will be the future of SEO, the core ranking algorithm updates, voice search...
How to Create Google-Friendly Content?
Since Matt Cutts, Former Google’s Head of Webspam, back a few years ago, mentioned on his
How Do Search Engines Work?
Understanding Search Engines The Internet is often just as puzzling as it is useful. After all, very few people actually know how exactly the Internet itself works, never mind how search engines like Google work. However, if you are a business or engaged in any kind...
The big question in SEO
Employing a SEO tekkie or hiring a Digital Media Consultant for your venue? I remember using a metaphor about 'Doctors or Personal Trainers' for my clients to exemplify to them what a SEO consultant can do for them. With this sort of analogy I pursue to explain the...
A/B Testing in SEO, Would It Be Still Important?
Is SEO worthy? If you log in to almost any business web analytics account and look at what sources the site receives most of your visitors, you will always find organic search traffic as the largest or second largest source. SEO stats for 2019 Relevant and...
Hiring a Digital Media Consultant With Complacent or Objective Criteria?
Is Your Digital Marketing Consultant Hired to Please Assumptions or Helping your Business Succeed Online? When a few months ago a local company called asking for a digital media consultant to help them with their new landing page for their business. I was happy and...
What are ROBOTS.TXT?
Understanding Robots.txt Are you using robots.txt? If you are a novice website developer, you are likely already perplexed by how sci-fi the Internet sounds, what with virtual spiders crawling everywhere. In short though, a robots.txt file is very easy to understand....
Importance of CRM For Your Business
CRM, an effective way of getting closer. This time I won’t talk to you about social media and its effectiveness to get closer to your target market; this time, I will suggest an older but far more holistic approach that will feed you with a better understanding of...