How to be first in Google?
One of my customers’ favourite questions for a long time has been “What does it cost to get to my website first on Google?”.
Usually, this assumes that the link to the home page of your business would be among the top ten search results that Google displays when searching for services in your industry, such as “Venue Hire London“. Studies say that only about 2% of internet users bother to wade to another page in search results for answers and services.
So finding a business on the front page is therefore worth the trouble. The side radar is constantly struggling to rank on the first page with the keyword “Websites for venues“. The competition is merciless, and every now and then we have to settle for a position where we only appear on the second page of search results or enter into the SEO wars.
Most people don’t even know that there is another page in Google’s search results! The effect is immediately noticed by the number of visitors to our site.
So when it comes to what it costs to appear in search results, the answer depends almost entirely on the keywords you want to get to the first place in the Google SERP and having an effective communication. Only one thing has been carved into stone: The home page cannot be accessed overnight. And not a week may already be enough if there is hardly any competition and you have managed your search engine optimisation over the last one .
Google’s algorithms, which decide which pages to display for each keyword, are extremely unreliable to new home pages. The reason is quite understandable: you, as well as most people, will never recommend to your friends or clients anything you are unsure of. The only way to ensure the quality of the content on your website is to monitor it over time.
Time is money
So when you ask what it costs to get your homepage to the Google homepage, the old saying “Time is money” could not be better matched. Our business-filled, content-filled home pages tend to get good rankings on Google after 4 to 8 months of publishing. For many customers, the time seems, understandably, long. However, the game is not lost. If you wanted your link to the homepage as early as last week, all you have to do is shout.
Paying to be at the top in Google
Must not. However, Google is a company that aims to make a profit. Therefore, Google once had a compelling need to monetise search results. They launched a service called Adwords, which sells search results just like an auction. If you’re ready to pay the most, you’ll get your links first. Google pastes the “advertisement” sticker or icon below your link and you’re done.
Adwords campaign implementation is currently taking a few hours from me, and if you are willing to offer enough money (from a few cents to a few pounds per click), you will be among the first to get your links. Google pastes the “advertisement” sticker below your link and you’re done.
The effectiveness of AdWords has been studied several times. It has been found that a skilled Adwords marketer recovers multiple marketing euros invested in Adwords through sales. Power is based on two things that sound too good to be true:
- Adwords only markets your services to people who search for your services on Google. The searchers for your services are already interested and willing to buy. They don’t need to be convinced, they know the value of the service.
- You only pay for conversions. A normal advertisement on a TV set or on the radio is tossed to the people X times at a pre-agreed damn price. Not in Adwords. You only pay when someone clicks on your ad link and goes to your site!
For these two reasons, Adwords is really profitable and effective marketing. Large companies evenly spend thousands of euros a day on AdWords. This is no secret. It is a good idea for giant companies to infuse tons of Adwords a day, because each and every root really is measurably recovered.
Help Google to help you
The organic ranking gives your business some authority, trust and longer term results while paid ads provide an immediate high ranking placement and increased visibility. However, the mission of google is very clear: “to organise the world’s information and make it universally accessible and useful.”
In other words, Google main objective is to provide the best quality and ‘organised’ information, with biggest authority as fast as possible and ‘accessible’ in terms of devices, screens, browsers and speed. What does this mean to you and how it might affect you?
Having a website with low quality copywriting (insufficient, duplicate, grammar mistakes, inconsistent and without headings), images without Alt tags, slow to upload, incompatible with certain devices, difficult to read and without the appropriate signals (meta title, meta descriptions, tags, keywords, sitemaps, schema markups (often called Schema), and many more SEO Clusters, it will be more expensive to pull up via AdWords and will not be sustainable in a long while.